Digital Marketing Manager – eCommerce (Glasgow)
MAC Recruit Group Ltd · Glasgow
Job description
About the role
We are seeking a hands‑on Digital Marketing Manager to join a fast‑growing eCommerce business in Glasgow. You will work across the full digital mix, supporting acquisition, retention and brand growth through social, paid media, influencer, email and CRM initiatives.
Key responsibilities
- Plan, execute and optimise campaigns across social, email, influencer and paid media channels.
- Manage organic social scheduling, content coordination and community engagement.
- Collaborate with external agencies to drive paid media performance on Meta, Google and other platforms.
- Support creative testing, campaign optimisation and performance analysis.
- Coordinate influencer outreach, partnerships and user‑generated content.
- Assist with email marketing, CRM campaigns and customer retention programmes.
- Distribute content across digital channels and ensure consistent brand execution.
- Monitor campaign performance, provide insights and recommend improvements.
- Conduct competitor research and track emerging market trends.
Required profile
- Minimum 3 years of digital marketing experience within eCommerce, consumer brands or agency environments.
- Commercially minded with a strong understanding of performance metrics and customer behaviour.
- Highly organised, able to manage multiple projects simultaneously.
- Excellent communication and stakeholder‑management skills.
- Proactive, adaptable and eager to learn in a fast‑paced environment.
Required skills
- Meta (Facebook) advertising platforms
- Google Ads
- SEO and website optimisation
- Marketplace marketing
- Email marketing tools
- CRM systems
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Published 1 day ago
Expires 1 month from now
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MAC Recruit Group Ltd
Glasgow