Digital Marketing Manager

About the role

We are looking for a Digital Marketing Manager to lead the online growth of our personalised jewellery brand. Based in our Central London office, you will own the digital strategy across paid, owned and earned channels and work closely with a small internal team and external agencies.

Key responsibilities

• Develop and execute the digital marketing calendar across PPC, paid social, SEO, email and social media.
• Manage external agencies for paid media, monitoring performance, budgets and ROI.
• Lead the Marketing Executive and oversee owned‑channel tactics, including email campaigns and organic social.
• Plan and launch seasonal campaigns for key gifting moments such as Christmas, Mother’s Day and Valentine’s Day.
• Maintain and optimise the Shopify DTC website, coordinate photography updates and improve product listings.
• Collaborate with the web development agency to enhance conversion rates and user experience.
• Work with product, design and operations teams on launches, promotions and brand initiatives.
• Produce weekly marketing reports and track growth metrics.
• Stay informed on ecommerce trends, competitor activity and emerging digital opportunities.

Required profile

• Minimum 3 years of experience in digital, ecommerce or growth marketing.
• Background in consumer, retail, fashion, jewellery or lifestyle brands.
• Proven ability to manage external paid‑media agencies.
• Commercial mindset with a balance of creativity and performance focus.
• Hands‑on attitude, comfortable experimenting with creatives and running A/B tests.
• Experience working with marketplaces such as Not on the High Street, Etsy or Amazon is a plus.

Required skills

• Shopify website management
• Klaviyo email marketing
• Search Engine Optimisation (SEO)
• Pay‑Per‑Click (PPC) advertising
• Paid Social advertising
• A/B testing (Meta Ads platform)

What we offer

• Ownership of strategy and direct impact on a growing independent brand.
• Creative, collaborative environment that encourages new ideas.
• Exposure to all aspects of the business, from ecommerce to brand building and operations.