Director, Hospitality & Events

About the role

MKTG Sports & Entertainment, part of Dentsu Sports International, is looking for an experienced Director, Hospitality & Events to lead the end-to-end strategy, planning and delivery of premium hospitality and sponsorship activations for a global Formula 1 brand. The role sits in London, reports to the SVP of Hospitality & Events and involves working with client contacts, agency teammates across Europe, the US and globally, and operational partners. It suits an experienced events and F1 professional ready to take their skills to the global stage.

Key responsibilities

• Define and oversee the end-to-end strategy for premium hospitality and guest programmes across major global sporting events, guiding the client on concepts, programme design and execution plans.
• Lead site surveys, manage complex budgets and oversee branding, collateral and on-site materials.
• Build trusted senior-level client relationships, lead client meetings and present communications and presentations.
• Deliver client-ready documentation such as itineraries, staffing plans, run-of-show schedules and post-event recaps.
• Shape guest experience across touchpoints, from ticketing and transport to on-site services, and oversee VIP and executive-level experiences.
• Oversee guest services including ticketing, registration, accreditation, accommodation, travel and transport, and supervise hospitality spaces and guest environments.
• Manage suppliers, venues and logistics, including procurement of hotels, transport providers, staffing agencies and event suppliers, and lead site visits and readiness checks.
• Act as senior operational lead on site at key global events, resolving issues quickly.
• Manage a small team of 1-2 junior specialists, mentoring and coaching them.
• Lead budgeting, forecasting, financial tracking and reconciliation, and oversee project documentation.
• Support senior leadership in preparing proposals and RFP responses for new business.

Required profile

• Proven Formula 1 event experience and extensive knowledge of the global events industry, sports, sponsorship and premium hospitality sectors.
• Track record delivering complex, multi-market hospitality programmes for global consumer brands.
• Expertise in corporate hospitality programme management and supplier negotiation (F&B, creative services, signage, audio-visual, transport).
• Demonstrated ability to lead small teams and coordinate multiple stakeholders.
• Excellent communication, presentation and project management skills, with strong commercial awareness and financial management.
• Able to work in fast-paced, high-pressure environments with significant international travel; previous agency experience is highly desirable.
• Proficiency in another language is an advantage.