Director of Brand Marketing

About the role

EZRA, a platform that connects people with coaches, is looking for a Director of Brand Marketing in London, working hybrid three days per week. Reporting to the SVP of Brand, Creative and Product Marketing, you will lead brand marketing globally while the company invests heavily in its brand. The role is hands-on and strategic: setting the brand plan, leading the first major brand campaign, turning talent partnerships into memorable stories and building content, social and media into an always-on engine.

Key responsibilities

• Own the global brand plan: awareness and preference, calendar, investment and measures of success.
• Lead the first major brand campaign from brief to launch, selecting and directing creative and media agencies.
• Own paid brand media with one global agency, including audience, media approach, spend decisions and reporting.
• Build a planned programme of content, social and executive thought leadership.
• Turn talent partnerships into campaigns, content and events that reach beyond the room.
• Direct PR and reputation, working with group communications on the category story for human and AI coaching.
• Shape the brand's role in flagship moments and events with regional teams.
• Set up the operating model between global brand and regional marketing teams, keeping the brand idea and creative standard consistent worldwide.
• Manage and grow a team across content, social and brand partnerships.
• Own accountability for brand's contribution to growth and track metrics such as awareness, share of voice and branded search.

Required profile

• 10 to 12+ years in brand marketing, with significant experience leading brand for a B2B or enterprise business.
• Proven ability to take a brand from little known to category leader.
• Experience marketing to enterprise buyers in the United States.
• Ideally: experience in HR tech, L&D, talent, coaching, professional services or an adjacent enterprise people platform, and a mix of consumer and B2B brand experience.

Required skills

• Full brand remit: brand strategy, integrated campaigns, paid media, content, social, PR and partnerships.
• Paid media fluency: planning and running significant brand media budgets.
• Experience choosing, briefing and leading creative and media agencies.
• Strong creative judgement and writing.

What we offer

• A personal coach to help you grow.
• Coaching for friends and family.
• Charity days and a learning budget.
• A weekly wellbeing hour with no meetings.
• Regional benefits flex depending on location and lifestyle.