Director of Performance Marketing

About the role

Director of Performance Marketing based in London (hybrid) leading the growth engine for a fast‑scaling consumer fintech. You will shape acquisition strategy, optimise the full funnel and drive profitable new‑customer growth.

Key responsibilities

• Own long‑term performance marketing strategy and budgeting across paid social, search and app acquisition.
• Develop measurement frameworks including attribution, incrementality, media mix and unit economics.
• Partner with Product, Data, Customer Analytics and CRM to optimise the funnel from impression to in‑app activation.
• Lead and develop a high‑performing performance marketing team and manage agency partners.
• Embed a test‑and‑learn culture across channels, audiences, creative and propositions.
• Champion AI and advanced analytics to improve workflow efficiency and optimisation.
• Provide senior thought partnership to the executive team on growth opportunities, risk trade‑offs and performance forecasts.

Required profile

• Proven track record scaling acquisition for consumer‑focused digital businesses such as fintech, subscription, marketplace or app‑led services.
• Deep hands‑on experience with performance channels, especially Meta, Google and app‑store acquisition.
• Strong commercial mindset with experience managing large budgets and performance‑driven investment decisions.
• Advanced analytical capability comfortable with data, experimentation and incrementality measurement.
• Experience collaborating with customer analytics, product and MarTech teams to drive holistic growth.
• Confidence leading agencies and internal teams.

Required skills

• Meta (Facebook) advertising platforms
• Google Ads / Search
• App store acquisition platforms
• Attribution and incrementality measurement tools
• Data analysis and advanced analytics
• AI‑driven marketing optimisation

What we offer

• Base salary £150,000‑£200,000 per year
• Equity participation
• Comprehensive benefits package
• Hybrid working model
• Opportunity to build and lead a growth engine in a high‑growth fintech.