Freelance Ad Creative Designer – Paid Social & Email (Meta/TikTok)

About the role

MyOva is seeking a freelance Ad Creative Designer to produce eye‑catching visual assets for paid social campaigns on Meta and TikTok, and to design email marketing templates in Figma. The role is fast‑paced and performance‑driven, requiring quick turn‑around from brief to polished, on‑brand deliverables.

Key responsibilities

• Design static and motion ad creative for Meta/Facebook, Instagram and TikTok that drives clicks and conversions.
• Create and edit email templates in Figma, ensuring they are ready for hand‑off to email platforms.
• Translate marketing briefs and campaign objectives into visually compelling assets.
• Iterate designs based on performance data (CTR, ROAS) and stakeholder feedback.
• Maintain MyOva’s brand guidelines across all outputs.
• Support ad‑hoc design needs such as social graphics, presentation slides, landing‑page visuals, and other marketing collateral.
• Organise design files and component libraries for easy reuse.

Required profile

• Proven experience designing paid‑social ad creative for Meta and/or TikTok (portfolio required).
• Strong working knowledge of Figma, including component and template systems.
• Solid understanding of performance‑marketing principles and what makes creative convert.
• Experience creating email templates and modular layouts.
• Ability to work independently, manage time, and meet rapid turnaround expectations.
• Excellent eye for typography, colour, and layout within brand guidelines.

Required skills

• Figma
• Meta (Facebook) ad design
• TikTok ad design
• Email template design
• Performance marketing fundamentals

What we offer

• Flexible, remote freelance arrangement.
• Direct collaboration with the company founders.