Freelance Marketing Specialist – DTC Health & Wellness

About the role

We are seeking a Freelance Marketing Specialist to drive direct‑to‑consumer growth for a health and wellness brand focused on ageing adults. The role combines commercial insight with creative execution to expand our customer base and strengthen brand trust.

Key responsibilities

• Develop and implement a comprehensive DTC marketing strategy.
• Lead paid social acquisition campaigns, initially on Meta platforms.
• Create and manage engaging marketing content across channels.
• Plan, launch, and continuously optimise paid social ads.
• Support brand credibility initiatives and recommend new channels as the business scales.
• Provide strategic guidance while remaining hands‑on in campaign delivery.

Required profile

• Proven experience in DTC and consumer marketing, preferably with early‑stage or startup brands.
• Strong commercial awareness and ability to translate insights into effective campaigns.
• Confidence managing paid social, especially Meta advertising.
• Understanding of customer acquisition and brand building in health, wellness, nutrition or lifestyle sectors (highly desirable).

Required skills

• Meta (Facebook) Ads management
• Paid social campaign optimisation
• Content creation for digital channels

What we offer

• Freelance contract with flexible working arrangements.
• Opportunity to shape marketing for an evidence‑based supplement product.
• Collaboration with a research‑driven team focused on longevity.