Freelance PR Consultant – UK Market Entry (Beauty & Wellness)

About the role

Glow25, a German‑born beauty and wellness brand, is preparing a UK launch in October 2026. They are seeking a freelance PR consultant to drive brand awareness and secure media coverage across the United Kingdom.

Key responsibilities

• Research and compile a UK‑focused media target list covering beauty, supplements, health and lifestyle outlets.
• Write or refine a launch‑ready press release that aligns with UK media conventions.
• Conduct initial and follow‑up media outreach, pitching stories and securing placements.
• Provide on‑the‑ground support during the launch week, coordinating with the Germany‑based team.
• Deliver a final coverage report with confirmed placements, feature/interview stories, and estimated earned media value.

Required profile

• Established network of UK journalists and editors in the beauty, health and lifestyle sectors.
• Proven experience launching e‑commerce or market‑entry campaigns.
• Ability to work remotely with a Germany‑based team and start planning in September 2026.
• Track record of press placements (case studies or examples required).
• Native‑level English; German a plus but not mandatory.

Required skills

• Media relations
• Press release writing
• PR strategy and pitching
• Coverage reporting

What we offer

• Freelance contract for 3‑6 months.
• Competitive fee of €9,000 for the project.
• Opportunity to shape the UK launch of a fast‑growing wellness brand.