General Manager - Medical Technology

About the role

We are partnering with a globally recognised ophthalmic and diagnostic technology manufacturer to appoint a General Manager to lead the UK commercial operation. The role combines strategic leadership of sales, marketing and customer service with full responsibility for revenue, profit and market expansion across the UK.

Key responsibilities

• Develop and deliver the UK commercial strategy.
• Lead, inspire and manage Sales, Marketing and Customer Service teams.
• Achieve ambitious revenue, profit and EBIT targets.
• Build and nurture strategic relationships with NHS customers, key opinion leaders and private healthcare providers.
• Drive business development, market expansion and new product introductions.
• Design go‑to‑market strategies across multiple product portfolios.
• Oversee forecasting, pipeline performance and commercial reporting.
• Collaborate closely with international colleagues to meet strategic objectives.

Required profile

• Minimum 10 years of commercial experience within the medical device sector.
• At least five years of senior leadership experience.
• Proven track record of leading high‑performing commercial teams.
• Experience working with NHS organisations, ophthalmologists, optometrists and private healthcare providers.
• Strong strategic thinking combined with a results‑driven mindset.
• Ability to influence senior stakeholders and shape business direction.

Required skills

What we offer

• Executive salary package with performance bonus.
• Car allowance.
• Executive benefits.
• Opportunity to influence the direction of a premium healthcare business.