Growth Lead - Acquisition

About the role

Eucalyptus, part of Hims & Hers, is hiring a Growth Lead to own acquisition growth end-to-end for one of its categories (for example weight loss, hair loss, sexual health or TRT) within one of its brands. You will be responsible for new-patient acquisition, the revenue generated and the cost, acting as the owner of the acquisition engine for a mini-business.

Key responsibilities

• Own Net New Revenue for the category at a target CAC, setting the plan, forecasting spend and new-patient volume and managing the budget
• Define growth strategy and channel mix; central media buying executes against the CAC/ROAS targets you set
• Direct a dedicated creative pod (creative strategist, producer, editor/designer) and run a high volume of creative tests
• Own the journey from ad to landing page to order, partnering with the CRO on conversion experiments
• Run a continuous cycle of experiments across creative, channels, funnel and offer, and propose several new scalable growth strategies each cycle
• Work with Marketing Analytics on attribution, incrementality testing and data-driven bidding (ROAS, pLTV)
• Brief CRM on acquisition journeys and take propositions and offers to market, feeding back what works
• Partner with Retention so the patients acquired are the right ones, protecting early retention and cohort quality
• Run the category in the weekly growth business review

Required profile

• 5-7 years in performance/growth marketing, ideally in D2C, subscription or health-tech, with a track record of scaling acquisition
• Commercial ownership: has owned acquisition budgets and been accountable for CAC, ROAS or payback targets
• Strong creative instinct and ability to brief, judge and iterate on video and static ads
• Analytical, experimental and hands-on, with a strong sense of ownership and collaboration

Required skills

• Deep expertise in at least one of Paid Social or Paid Search (SEM)
• Fluency in CAC, payback, LTV:CAC and cohort analysis
• Nice to have: startup/scaleup experience, health-tech or clinical-adjacent experience, directing creative teams, launching a new category, landing-page/CRO experimentation

What we offer

• Employee option programme
• Annual development budget plus 3 days of professional development leave
• Hybrid setup with 3 days a week in the Old Street office
• Private health insurance through Vitality or a monthly wellness allowance
• 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks a year