Head of Commercial Marketing, Grocery & Retail

About the role

Deliveroo's Integrated Marketing team drives growth for the platform and its partners, and within Central Integrated Marketing the Merchant & Ads team sets the global strategy for partnering with merchants. As Head of Commercial Marketing, Grocery & Retail, you will own the New Verticals merchant and ads marketing strategy end to end, reporting to the Merchant & Ads Integrated Marketing Director. The role is hybrid, with three days a week in the London HQ.

Key responsibilities

• Create and deploy New Verticals merchant marketing playbooks covering co-marketing, promotions and ads, and the sell-in strategy and materials for local teams.
• Own the New Verticals ads and monetization strategy across owned and external surfaces, and lead pricing, packaging and investment decisions for merchant advertising with Commercial and Finance.
• Own and evolve the merchant marketing playbook for grocery and retail merchants globally, leading change initiatives with Local and Functional Marketing.
• Support local teams with key enterprise merchant relationships and act as the senior escalation point for cross-market or cross-function merchant issues.
• Serve as the primary marketing partner to Merchant S&O and Commercial, representing New Verticals in cross-functional forums and shaping the roadmap for merchant-facing and ads-facing surfaces.
• Own the sell-in strategy and materials, case studies and proof points, refining them with performance data.
• Coordinate a consistent strategy across all markets, report performance to senior stakeholders, own business metrics and lead course correction.

Required profile

• 7+ years of marketing experience, ideally in merchant marketing, retail media, ads or category marketing in a consumer or marketplace business.
• Track record of owning the marketing strategy for a whole team or category and resolving complex, multi-team delivery challenges.
• Experience managing people and managing other people managers as the team grows.
• Strong commercial acumen, acting as a go-to expert who uses business and financial data to make sound decisions.
• Proven ability to lead change initiatives and build cross-functional partnerships.

Required skills

• Excellent written and verbal communication, able to present complex ideas to large groups and adapt to directors and department leadership.
• Ability to synthesize cross-functional inputs into a clear plan and narrative.