Head of Paid Media and Social Media

About the role

We are seeking a senior Head of Paid Media and Social Media to drive customer acquisition, social media and content strategy for Ecotalk and other group brands. The role is hands‑on, combining strategic planning with execution across paid and organic channels to deliver measurable growth.

Key responsibilities

• Lead paid media and acquisition strategy for Ecotalk and provide direction for other group brands.
• Develop channel plans, budgets, forecasts and performance targets aligned with brand and commercial objectives.
• Plan, deliver and optimise acquisition campaigns across paid search, price‑comparison sites, referrals and affiliate channels.
• Use data‑driven testing of audiences, creative, messaging, bidding and landing pages to improve cost‑per‑acquisition, customer quality and lifetime value.
• Identify opportunities to optimise channel mix, efficiency and commercial return.
• Manage internal specialists and agency partners, ensuring high‑quality, accountable activity.
• Leverage platform automation and AI tools for audience development, creative testing, optimisation and analysis while maintaining human oversight.
• Own integrated social media and content strategy across brands, working with content managers, editors and campaign teams.

Required profile

• Senior‑level professional with a hands‑on approach and strong commercial judgement.
• Proven experience leading paid social and paid search programmes at scale.
• Ability to translate brand plans into measurable acquisition and conversion results.
• Experience working across multiple brands and coordinating with brand marketing, creative, PR and business stakeholders.
• Leadership skills to guide a team of specialists and external partners.

Required skills

• Paid Social Advertising (e.g., Meta, LinkedIn, TikTok)
• Paid Search (e.g., Google Ads)
• Affiliate and referral marketing platforms
• Price‑comparison advertising platforms
• AI‑driven advertising optimisation tools
• Campaign management and automation platforms
• Data analysis for acquisition performance