Marketing Manager - Cyber Security

About the role

Telefónica Tech UK&I is looking for a Marketing Manager for its Cyber Security business. This is a high-impact role responsible for developing and delivering the marketing strategy, with responsibility for integrated campaigns that strengthen market position, generate demand and create customer engagement opportunities. It sits at the intersection of cyber security, marketing, sales and technology.

Key responsibilities

• Own the Cyber Security marketing strategy and plan, and develop integrated lead-generation and brand campaigns across digital, content, events, webinars, communications and other channels.
• Build deep knowledge of the Cyber Security portfolio, market, customers, competitors, partners and industry trends, and create compelling messaging and campaigns.
• Create and commission content such as thought leadership, webpages, eBooks, case studies and campaign assets.
• Tailor marketing activity to priority verticals, strategic customers and target audiences, and grow awareness through events, sponsorships, awards, PR and thought leadership.
• Work with Sales, Alliances, Practice Leadership, subject-matter experts and the wider Marketing team on go-to-market activity.
• Set campaign targets, forecast results, analyse performance and manage the marketing budget.
• Monitor trends and champion brand consistency.

Required profile

• Experienced B2B marketer comfortable in a technical, fast-moving environment with multiple senior stakeholders.
• Ideally strong marketing experience in the technology sector, in Cyber Security and/or a Managed Service Provider (MSP) environment.
• Ability to understand the Cyber Security market and turn complex technical information into engaging customer propositions.
• Experience delivering integrated B2B campaigns from strategy through to measurement and optimisation.
• Proactive, collaborative, commercially minded and detail-oriented.

Required skills

• Project management, copywriting and editing; excellent written and verbal communication.
• Beneficial: HubSpot, Salesforce, WordPress, SEO and AEO, LinkedIn, Instagram, YouTube, GoToWebinar, Monday.com, Planner, Trello, Outlook, Teams, Word, Excel, PowerPoint and SharePoint.
• Highly desirable: experience managing marketing budgets, partner funding and campaign performance reporting.