Marketing Manager – Events & Demand Generation

About the role

We are seeking an experienced Marketing Manager to lead the marketing strategy for our fast‑growing B2B events portfolio. Based in London with a hybrid working model, you will own the end‑to‑end planning and execution of innovative campaigns that drive attendee registration, exhibitor engagement and revenue growth.

Key responsibilities

• Develop and implement targeted attendee marketing strategies to increase premium and free registrations.
• Collaborate with the Marketing Director, Managing Director and Sales teams to align campaigns with business objectives.
• Build and nurture partnerships with exhibitors, industry associations and publications.
• Execute a full suite of online tactics, including SEO, SEM, PPC, social media and email marketing.
• Produce promotional copy and collateral for internal and client use.
• Manage the event marketing budget and hit targets for revenue, registrations and lead generation.

Required profile

• 2+ years of event marketing experience, preferably within exhibitions.
• Commercial mindset with a proven track record of driving leads, footfall and ROI.
• Strong written and oral communication skills.
• Creative problem‑solver, detail‑oriented and able to work independently under tight deadlines.

Required skills

• SEO
• SEM
• PPC
• Social media

What we offer

• Competitive salary £40,000‑£45,000 plus bonus.
• Hybrid working arrangement.
• Opportunity to shape marketing for high‑growth events.
• Supportive, dynamic team environment.