Paid Social Director

About the role

Dentsu is hiring a Paid Social Director for its London team, a permanent full-time position with hybrid working. The role sits between the Paid Social Manager and Partner, translating global direction into market-specific strategies, building testing roadmaps and driving high-performing, efficient delivery. It leads the relationship with key local market stakeholders and ensures the market meets performance goals.

Key responsibilities

• Act as the senior day-to-day lead for local market clients, building trusted relationships and turning global briefs into market-level plans that reflect cultural nuance and audience behaviour.
• Own the development of Paid Social strategy within the market, aligned to global direction and local objectives.
• Develop and own testing roadmaps, identify new opportunities across platforms, formats and audiences, and share learnings across campaigns and markets.
• Oversee campaign planning and execution, performance optimisation through data, quality, reporting and financial management, and support forecasting and performance tracking.
• Lead and develop Paid Social Managers and executives, set clear expectations, manage workload and resource allocation, and foster a collaborative, accountable team.
• Work with the Paid Social Partner and cross-channel teams (Client Services, Search, Programmatic) to deliver integrated solutions and support Total Social integration across Paid, Organic and Creator activity.

Required profile

• Strong experience in Paid Social within an agency or client-facing environment.
• Proven ability to lead client relationships and develop strategic recommendations.
• Experience on multi-market or global clients, ideally in fast-paced, culturally driven sectors.
• Experience managing and developing teams.

Required skills

• Deep understanding of Paid Social platforms (Meta, TikTok, Snapchat, Pinterest) and their role across the funnel.
• Analytical mindset, able to turn data into actionable insights.
• Excellent communication, stakeholder management and presentation skills.

What we offer

• A permanent role with a competitive salary and a tailored benefits package.
• Flexible working arrangements, including discussions about work-life balance.