Performance Marketing Executive – Paid Search

About the role

This role joins the performance marketing team of a well‑known owner‑run fashion brand. You will plan, execute and optimise paid search campaigns across Google and Microsoft platforms, driving growth for an international men’s fashion label.

Key responsibilities

• Build, manage and optimise paid search, Performance Max, Demand Gen and YouTube campaigns on Google Ads and Microsoft Ads.
• Perform day‑to‑day optimisation of keywords, bids, budgets, ad copy and landing pages.
• Conduct regular search‑query, keyword and audience analysis.
• Monitor AI‑led campaigns, manage URL exclusions and translate insights into actions.
• Support feed optimisation and manage Demand Gen/Performance Max asset group updates, creative refreshes and audience signal refinement.
• Develop and execute a structured testing roadmap across bidding, creative, assets and landing pages.
• Document test results and turn learnings into actionable recommendations.
• Produce performance reports, dashboards and analytical insights.
• Collaborate with brand, creative, web, trade and CRM teams to ensure cross‑channel alignment.
• Coordinate promotion schedules and test new offers before launch.

Required profile

• Proven paid‑search experience on Google and Microsoft (Bing) platforms.
• Strong analytical mindset with excellent numerical skills.
• High attention to detail and ability to manipulate data using advanced Excel.
• Clear written and verbal communication, capable of simplifying complex data.

Required skills

• Google Ads
• Microsoft Ads
• Advanced Excel