Performance Marketing & Insights Lead

About the role

Vivienne Westwood is looking for a Performance Marketing & Insights Lead to optimise digital campaigns and turn data into actionable insights. Based in Battersea, the role combines hands‑on campaign management with strategic analysis, working closely with external agencies and internal teams.

Key responsibilities

• Lead and manage agencies to optimise Google Ads, Shopping, Display and Paid Social campaigns, aiming to maximise ROAS and reduce CAC.
• Refine targeting, bidding and budgets together with the Head of Digital and ensure alignment with brand positioning.
• Act as primary liaison with agencies, set briefs and KPIs, evaluate performance and drive continuous improvement.
• Oversee product feed optimisation and coordinate with creative, merchandising and e‑commerce teams for collection launches.
• Execute and report on paid social campaigns in‑house using Meta Ads Manager when required.
• Monitor performance across all channels using GA4, Meta, Google Ads and other analytics tools.
• Build and maintain advanced Looker Studio dashboards and create automated Excel reports with pivots, V‑lookups and macros.
• Analyse user behaviour, AOV, conversion rates and regional trends to identify growth opportunities.
• Validate agency data, ensure consistency across platforms and manage attribution differences.
• Evaluate website performance with GA4 and Microsoft Clarity, recommending journey optimisations and A/B tests.
• Stay up‑to‑date with luxury fashion e‑commerce trends to uncover new opportunities.

Required profile

• Minimum 4 years of hands‑on performance marketing experience.
• Proven ability to work independently and validate agency reporting.
• Strong analytical mindset with experience turning data into strategic recommendations.
• Experience collaborating with creative, merchandising and e‑commerce teams.
• Comfortable managing multiple agencies and internal stakeholders.

Required skills

• Google Ads (Search, Shopping, Display)
• Meta Ads Manager (Paid Social)
• GA4
• Looker Studio
• Advanced Excel (pivot tables, V‑lookups, macros)
• Microsoft Clarity
• Data visualisation and dashboard creation
• Product feed optimisation