Product Marketing Manager - EMEA

About the role

Coinbase is building an exchange giving retail customers access to crypto, equities trading, high-yield savings, borrowing and lending. As Product Marketing Manager, EMEA, you will lead regional go-to-market strategy and execution for consumer offerings, connecting Global Consumer product teams with International Marketing. Based in the London office, you will work with partners across Europe and the US to turn global product direction into locally relevant launches and campaigns across EMEA. The company is remote-first but meets quarterly in person for intensive working sessions.

Key responsibilities

• Lead consumer product launches across EMEA, from audience research and positioning through launch execution, adoption and evaluation.
• Adapt global product strategies into regional marketing plans reflecting customer needs, market conditions, product availability and local regulatory requirements.
• Shape audience segmentation, messaging and value propositions so complex products are clear and relevant to retail customers.
• Partner with Product, Engineering, Design, Growth, CRM, Data Analytics and Legal/Compliance to align launch plans, customer communications and the product experience.
• Deliver integrated campaigns across paid, owned and partner channels to drive acquisition, activation, engagement and retention.
• Test growth opportunities such as direct mail, events and partnerships, using clear hypotheses and success measures.
• Improve campaign and lifecycle performance with Growth and Analytics partners, applying customer insights and test results to guide investment.

Required profile

• 5+ years of experience in product marketing, go-to-market strategy or consumer growth marketing.
• Experience owning product launches or integrated marketing programmes across multiple channels and customer lifecycle stages.
• Demonstrated success adapting global strategies for regional markets and delivering through ambiguity.

Required skills

• Analytical skills: defining success measures, interpreting campaign and customer data and using findings to improve results.
• Strong written and verbal communication, managing concurrent projects and coordinating stakeholders.
• Ability to translate complex products into clear positioning, customer benefits and actionable marketing plans.
• Uses generative AI responsibly, with human oversight, to deliver business-ready outputs and improve workflow efficiency, cost and quality.