Regional Sales Manager - Electrical Cables & Accessories

About the role

The Regional Sales Manager will lead the sales of electrical cables and accessories across the North East and North West of England, covering an area from Newcastle to Crewe. You will focus on selling to OEMs and end‑users, driving growth in a market that has not been serviced for some time.

Key responsibilities

• Develop and execute a sales strategy for electrical cables, data cables, power cables and related accessories.
• Manage the full sales cycle, from prospecting and quoting to order fulfilment for values ranging from £500 to £100k+.
• Achieve agreed turnover targets and build a robust pipeline of new business.
• Collaborate with internal quoting and support teams to ensure timely and accurate proposals.
• Maintain strong relationships with OEMs, contractors, subcontractors, electricians and other end‑users.

Required profile

• Proven experience selling electrical cable products or similar technical solutions to OEMs and end‑users.
• Background in the electrical, grid, renewable, data‑centre or construction sectors.
• Stable career history with no frequent job changes.
• Excellent communication skills across all organisational levels.
• Ability to work both autonomously and as part of a team.

Required skills

What we offer

• Competitive base salary £55,000‑£60,000 (negotiable) plus uncapped commission.
• £7,500 car allowance and a field‑sales benefits package.
• Supportive internal team for quotes, follow‑ups and technical assistance.
• Opportunity to grow a previously untapped regional market.