Sales Performance Manager – Automotive OEM (South of England)

About the role

We are looking for an experienced Sales Performance Manager to lead automotive OEM dealer performance across the South of England. The role is field‑based, requiring regular travel to dealer sites and close collaboration with franchise partners.

Key responsibilities

• Deliver and exceed regional sales targets through performance management and retailer development.
• Build and maintain trusted relationships with dealer groups, acting as a commercial advisor.
• Analyse retailer data, identify growth opportunities and implement action plans.
• Roll out national sales initiatives and promotional programmes within the territory.
• Monitor market trends, competitor activity and regional performance metrics.
• Support dealers in achieving operational, financial and customer‑satisfaction goals.
• Produce accurate reports and recommendations for senior leadership.

Required profile

• Minimum 8 years of experience in the automotive industry, preferably with an OEM.
• Proven track record of managing dealer networks and delivering sales growth.
• Strong analytical, communication and stakeholder‑management abilities.
• Degree‑educated or equivalent professional experience.
• Willingness to travel extensively across the UK.

Required skills

What we offer

• Competitive basic salary with performance‑related bonus.
• Company car or car allowance.
• Comprehensive benefits package.
• Opportunity to influence regional automotive sales strategy.