Seller Activation & Growth Manager – TikTok Shop UK

About the role

The UK Merchant Acquisition and Incubation (MAI) team drives the onboarding and early growth of TikTok Shop sellers. As a Seller Activation & Growth Manager you will own the journey from onboarding to the first meaningful GMV milestone, ensuring sellers are ready to scale.

Key responsibilities

• Own high‑potential sellers from onboarding through early activation (≈£4.5K GMV) and act as primary contact during incubation.
• Support sellers on operational readiness, policy compliance, and execution fundamentals.
• Design and run scalable incubation initiatives such as webinars, educational content, and mass‑activation programs.
• Segment early‑stage sellers, apply targeted treatments, and track activation metrics.
• Collaborate with Account Strategists, BPOs, and cross‑functional teams to ensure smooth handovers.
• Translate early‑stage insights into repeatable playbooks, SOPs, and program improvements.

Required profile

• Bachelor’s degree or higher.
• At least 1 year of experience in data analytics, business intelligence, or strategic operations, preferably in e‑commerce or high‑growth tech.
• Strong analytical and problem‑solving abilities with business acumen.
• Excellent communication skills to turn data into actionable narratives.
• Preferred: over 2 years of combined project management and BD/sales/account management experience.

Required skills

• SQL
• Excel / Google Sheets
• Tableau
• Looker
• DataStudio

What we offer

• 6‑12 month temporary assignment with a leading global short‑form video platform.
• Opportunity to shape early‑stage seller growth strategies.
• Collaboration with cross‑functional teams across TikTok’s e‑commerce ecosystem.