Senior Brand Manager

About the role

Kraft Heinz is hiring a Senior Brand Manager for its UKI business unit, based in the Shard, London, within the Category team. You will work in a high-performing team alongside peers and have close contact with internal senior stakeholders and external agencies. Together with your team you will drive one of the group's top-growth categories, owning the full cycle from strategy to in-market execution, and will work on projects under the Heinz brand covering the whole marketing mix, including innovation and communication.

Key responsibilities

• Develop a deep understanding of consumers and use consumer insights to drive brand equity through communication and innovation projects
• Collaborate with Category Development, Sales, Finance, Consumer Insights, R&D, Procurement, Supply Chain and others
• Create and deliver breakthrough innovation that builds the brand, and manage innovation and renovation projects in line with long-term strategy
• Own the media plan and campaign execution, partnering with agencies
• Work with the category team to ensure strong in-market execution and commercial rigour

Required profile

• Proven experience understanding consumers, their needs, trends and market dynamics
• Proven experience delivering end-to-end innovation projects from idea to launch, with multiple functions and external partners
• Bachelor's degree, master's degree preferred
• Fluency in English is essential
• Excellent communication skills, able to work with stakeholders across countries and management levels
• Organised, able to prioritise and deliver under pressure, and a team player who coaches colleagues

Required skills

• Marketing strategy development, trend analysis and creative campaign development
• Communication plans: project managing a comms plan from creative to media execution, managing creative, PR and media agencies
• Commercial and P&L understanding

What we offer

• Career development pathway and a pay-for-performance approach
• Flexible and hybrid working, including the option to work from abroad
• Parental leave benefits and a sponsored nursery scheme
• Private medical cover, digital GP, life assurance, income protection, gym discounts and Calm app membership
• Volunteering days and disability-confident reasonable adjustments