Senior CRM Marketing Executive

About the role

We are looking for a Senior CRM Marketing Executive to lead email and lifecycle marketing for a European sportswear brand. Based in London, you will own the end‑to‑end process of CRM campaigns, from brief through deployment, ensuring they drive engagement, retention and revenue.

Key responsibilities

• Plan, build, QA, schedule, test and report on Klaviyo email campaigns.
• Manage CRM activity across product launches, trading moments, peak periods and inventory shifts.
• Design, implement and optimise core flows such as welcome, browse abandonment, cart abandonment, post‑purchase, re‑engagement and win‑back.
• Maintain accurate segmentation and run A/B tests to improve performance.
• Collaborate with cross‑functional teams to align CRM with broader marketing and commercial goals.

Required profile

• 2–4 years of experience in CRM, email or lifecycle marketing, preferably in ecommerce, retail, fashion or sportswear.
• Hands‑on experience with Klaviyo and a strong understanding of segmentation and A/B testing.
• Proficiency in Excel or Google Sheets for data analysis.
• Excellent attention to detail and a data‑driven mindset.

Required skills

• Klaviyo
• Segmentation
• A/B testing
• Excel
• Google Sheets