Senior Demand Generation Manager

About the role

Corndel is seeking a Senior Demand Generation Manager to lead B2B marketing campaigns that create demand, generate qualified opportunities and drive commercial growth. The role works closely with Business Development and the wider Marketing team to deliver insight‑led, full‑funnel campaigns.

Key responsibilities

• Own and deliver integrated demand‑generation campaigns aligned to target audiences, propositions and commercial priorities.
• Create full‑funnel campaigns across digital, email, content, paid media, social, webinars and events, linking activity across channels and touchpoints.
• Develop targeted, account‑based campaigns to engage priority organisations and decision‑makers.
• Partner with Business Development to align marketing activity with target accounts and commercial opportunities.
• Build nurture journeys that move prospects through complex B2B buying cycles.
• Evaluate and optimise campaign performance using data, funnel insights and sales feedback.
• Collaborate with Sales and Marketing Operations to improve lead quality, MQL criteria and funnel progression.
• Explore AI, automation and emerging technologies to enhance targeting, personalisation and performance.

Required profile

• 8‑10 years of B2B marketing experience with a strong track‑record in demand generation or growth marketing.
• Proven ability to create campaigns that generate qualified demand and support pipeline growth.
• Deep understanding of complex B2B buyer journeys, multi‑stakeholder decision‑making and long sales cycles.
• Data‑driven approach to campaign optimisation and experience using CRM and marketing automation.
• Commercial mindset with clear understanding of lead quality, conversion and campaign effectiveness.
• Strong stakeholder and project management skills, able to combine strategic thinking with hands‑on delivery.

Required skills

• CRM platforms
• Marketing automation tools
• Account‑based marketing
• Digital campaign management (email, paid media, social)
• AI and automation technologies for marketing

What we offer

• Opportunity to shape a demand‑generation capability with real commercial influence.
• Work on campaigns for senior decision‑makers in leading UK organisations.
• Exposure to the fast‑moving AI and Data market.
• Collaboration with talented specialists across Marketing, Sales and Product.
• Use of data, AI and experimentation to continuously improve performance.
• Purpose‑led, ambitious organisation focused on building future capability.