Senior Manager, Growth

About the role

Crypto.com is looking for a Senior Manager, Growth to sit at the intersection of user acquisition, creative strategy, martech and measurement. You will own the day-to-day performance of the paid user acquisition program across all channels and markets, while leading three sub-functions (creative, martech and measurement) that currently sit with senior leadership.

Key responsibilities

• User acquisition operations: set the weekly rhythm for paid UA spend, pacing and optimisation across Meta, Google, Apple Search, programmatic DSPs, affiliates and regional platforms; manage the performance agency daily; drive channel optimisation using CAC, CPFT and pLTV ROAS
• Lead GTM execution for new products and markets, build the weekly trading deck and present performance to VP and C-level stakeholders
• Monitor competitors and prioritise markets, deciding localisation, payment rails and channel mix
• Creative strategy: own the creative learning agenda, lead creative briefs for the agency and UGC creators, expand formats beyond static display and keep creatives refreshed
• Martech: act as the growth team's point of contact for tracking and attribution, partner with the martech lead on instrumentation and pixel/CAPI builds, and prepare tracking for every launch
• Measurement: own the attribution framework, define measurement plans for each product line, build conversion feedback loops, validate pLTV models with data science, scope incrementality tests and normalise reporting across currencies and markets

Required profile

• 5+ years in performance marketing or growth, owning paid UA budgets across Meta, Google, Apple Search and at least one programmatic partner
• Experience marketing trading or investing products, with knowledge of funding rates, spreads and deposit/withdrawal flows
• Proven track record running paid UA across multiple international markets
• Experience managing or partnering with a performance creative function
• Experience in crypto, trading, fintech or financial services is strongly preferred

Required skills

• Mobile measurement partners (AppsFlyer, Adjust or Branch) and server-to-server integrations
• Meta CAPI and Google Ads S2S conversion APIs
• Attribution models, SKAN/AdAttributionKit and AEM eligibility