Senior Marketing Manager, Demand Generation Campaigns

About the role

The Senior Marketing Manager, Demand Generation Campaigns will design, plan and orchestrate integrated B2B demand‑generation programmes that drive customer acquisition, lead generation and pipeline growth for the Financial Times.

Key responsibilities

• Develop and lead global demand‑generation campaign strategy to support customer acquisition, lead generation and pipeline growth.
• Lead a high‑performing Demand Generation Campaigns team, fostering collaboration, innovation and commercial accountability.
• Define campaign planning frameworks, governance and operating rhythms to enable consistent, scalable delivery.
• Coordinate execution across Market Activation, Customer Experience & Loyalty, Performance & Marketing Technology and external partners, ensuring consistent customer experiences.
• Monitor performance, analyse data and optimise campaigns to improve pipeline contribution and marketing effectiveness.

Required profile

• Significant experience leading B2B demand generation, integrated marketing, campaign management or revenue‑marketing functions within a complex organisation.
• Proven track record of designing and delivering multi‑channel campaigns that generate customer acquisition, lead generation, pipeline growth and measurable commercial outcomes.
• Strong experience developing campaign strategies across multiple audiences, products and markets, and coordinating execution with specialist marketing teams and agencies.
• Deep understanding of campaign planning, audience segmentation, customer‑journey design and integrated marketing principles.