Senior Marketing Manager

About the role

The Senior Marketing Manager will lead the events marketing team for a fast‑growing media events business. Reporting to the Marketing Director, you will own the creation and execution of international, demand‑generation marketing plans that combine online and offline tactics.

Key responsibilities

• Design and implement targeted attendee marketing strategies to increase premium and free registrations.
• Build and nurture relationships with exhibitor clients to develop extended campaigns.
• Form partnerships with industry associations and publications to boost visitor numbers.
• Execute a full suite of online tactics, including social media, SEO, and PPC.
• Produce promotional copy and collateral for internal and client use.
• Collaborate with speakers to promote the expo via podcasts, webinars, and webcasts.
• Meet revenue, registration, and lead‑generation targets while managing the event marketing budget.

Required profile

• Degree level 2:1 or equivalent, preferably in marketing or communications.
• 3+ years of event or exhibition marketing experience.
• Commercial mindset with a focus on conversion, ROI and lead generation.
• Strong written and oral communication skills.
• Creative problem‑solver, detail‑oriented and able to work independently under tight deadlines.

Required skills

• SEO
• SEM
• PPC
• Social media marketing

What we offer

• £45,000‑£55,000 base salary plus bonus
• Hybrid working arrangement (London office and remote)
• Opportunity to lead high‑impact international event marketing campaigns