Senior Strategist – 6‑Month Fixed‑Term Contract

About the role

Irisworldwide is seeking a Senior Strategist for a six‑month fixed‑term contract in London. You will blend culture, data, audience insight and channel expertise to craft strategies that inspire creative work and drive measurable brand participation.

Key responsibilities

• Own the strategic spine of projects, from audience definition to measurement framework, ensuring alignment with brand and business outcomes.
• Lead primary and secondary research, using Iris tools and external technology to uncover emerging behaviours.
• Synthesise quantitative and qualitative data quickly into clear points of view and presentation decks.
• Create concise, inspiring briefs driven by genuinely creative strategies.
• Apply Participation methodology to identify cultural opportunities and behavioural triggers.
• Develop integrated communications plans that are executable across the customer journey.
• Partner with creative teams to shape, stress‑test and sell ideas that connect with cultural movements.
• Co‑pilot ideation sprints, translate behavioural science nudges into creative triggers, and test concepts against channel realities.
• Define clear objectives and participation metrics beyond traditional KPIs.
• Mentor junior staff on research techniques, strategy fundamentals and AI‑assisted synthesis.

Required profile

• Proven experience leading client workshops focused on cultural relevance and participation opportunities.
• Strong ability to develop bespoke insight and trend reports that position the agency as a thought‑leader.
• Track record owning the full strategic narrative of integrated campaigns from insight to execution.
• Experience executing sophisticated AI prompts and workflows to augment research and creative exploration.
• Capability to architect brand strategies for smaller brands with oversight.
• Comfort leading working sessions with creative teams to unlock channel‑native executions.
• Skill in creating go‑to‑market playbooks that explain campaign ideas end‑to‑end.
• Innovative mindset for shaping new approaches that deliver more insightful integrated creative work.

Required skills

• AI prompt engineering