TikTok Social Planning Director – Media Agency (Spanish, French or Italian)

About the role

You will be the strategic TikTok lead for one of the brand's key European markets (Spain, France or Italy). Working from London three days a week, you will integrate content, creators, paid media, commerce and TikTok Shop into a unified ecosystem that drives brand growth and commercial performance.

Key responsibilities

• Develop and own the TikTok roadmap for the assigned market.
• Connect content creation, creator partnerships, paid social and commerce initiatives.
• Collaborate with local and regional marketing, media, retail and creator teams.
• Plan and activate media campaigns from a social‑strategy perspective.
• Identify new opportunities, champion best practices and scale successful tactics across Europe.
• Measure performance and translate brand storytelling into measurable business outcomes.

Required profile

• Fluent in Spanish, French or Italian and English.
• Extensive experience in social planning, especially on TikTok.
• Proven expertise in TikTok content, creator collaborations, paid social and commerce.
• Background in media activation and planning from a social‑strategy point of view.
• Ability to work with complex stakeholder groups in agency, platform or client environments.
• Deep knowledge of social trends, culture and platform innovation.

Required skills

What we offer

• Opportunity to influence a high‑profile global account for a household‑name personal care brand.
• Significant investment in TikTok initiatives and the chance to shape the channel’s future direction.
• Hybrid working model (3 days onsite in London).