Business Development Executive – TikTok Shop (Fashion & Home)

About the role

Join TikTok Shop’s rapid expansion in the UK e‑commerce market. As a Business Development Executive you will drive seller acquisition and growth across Fashion, Collectibles, Books and Home & Living categories, working on a 6‑12 month fixed‑term contract.

Key responsibilities

• Conduct outbound prospecting via email, phone and social channels to identify high‑potential seller partners.
• Deliver initial pitches, translate TikTok Shop’s value proposition into tailored offers, and assess seller fit.
• Guide sellers through end‑to‑end onboarding, registration, account setup and activation.
• Collaborate with internal cross‑functional teams to support seller growth and GMV targets.
• Meet and exceed monthly/quarterly acquisition and GMV growth targets within a 3‑6 month horizon.

Required profile

• Proven B2B sales development or full‑cycle sales experience.
• Experience in a high‑growth e‑commerce, marketplace or platform business is a strong advantage.
• Exceptional written and verbal English communication skills.
• Strong time‑management, organisational abilities and capacity to work autonomously in a remote‑first environment.
• Availability for a 6‑12 month fixed‑term contract.

Required skills

What we offer

• Competitive market‑aligned compensation.
• Performance‑based quarterly bonus.
• Opportunity for contract extension based on impact.