Category & Insights Manager (FMCG)

About the role

The Advocate Group is recruiting, on behalf of an established privately owned FMCG business, a Category & Insights Manager. The post is full-time and hybrid, based in Worcestershire, and focuses on strengthening retailer partnerships and finding opportunities to grow category and customer performance. The role uses market, shopper and retailer data to turn insight into clear recommendations for the business and its retail partners.

Key responsibilities

• Develop insight-led category strategies and recommendations that unlock commercial growth.
• Analyse market, shopper, retailer and competitor data to identify opportunities and risks.
• Build compelling category stories and present recommendations confidently to retail customers.
• Partner with commercial teams and retailers to influence ranging, space and category decisions.
• Turn complex data into practical actions that improve category performance.
• Monitor competitive activity and changing shopper behaviour to inform future strategy.
• Support long-term customer partnerships through credible category expertise.

Required profile

• Proven Category Management experience in FMCG, as an existing Category Manager or an experienced Category Exec ready to step up.
• Strong analytical and commercial mindset, comfortable working at pace.
• Naturally curious, with excellent communication, presentation and stakeholder management skills.
• Experience working with retailer and/or shopper data.
• Advanced Excel and PowerPoint skills.
• Experience using platforms such as Circana, Nielsen, retailer data portals and space planning tools.
• A proactive, solutions-focused approach and the confidence to challenge and influence.