Commercial Senior Manager, Expansion Markets

About the role

Eucalyptus, part of Hims & Hers, is looking for a commercially minded finance leader to own the financial strategy of its Germany and AMEA expansion markets and lay the foundations for European expansion. The role acts as the central voice on performance, forecasting and financial decision-making, working closely with growth, operations, product and care leaders. It is DE and expansion-market focused today, with clear runway to grow into a broader European leadership role.

Key responsibilities

• Own the Germany and AMEA financial model: build and manage end-to-end models for revenue, CAC, LTV, margin and free cash flow
• Drive monthly re-forecasting, annual planning and scenario modelling with Group FP&A
• Set CAC and payback targets, assess performance by cohort and guide spend allocation to maximise ROI
• Lead deep dives into pricing, retention, margin and expansion levers, recommending trade-offs
• Build dashboards and trackers for key performance metrics such as contribution margin, CAC, LTV and cash flow
• Partner with Group Finance on reconciliations, cost allocation and timely month-end closes
• Design financial systems and insights that can serve as a blueprint for future markets

Required profile

• 6+ years in strategic finance, FP&A, consulting or banking, in high-growth or tech-enabled businesses
• Proven experience owning P&L and end-to-end planning, ideally in a business with consumer and operational complexity
• Strong commercial instincts and comfort making trade-off decisions
• Fast, action-oriented, able to handle ambiguity and complex problems

Required skills

• Deep understanding of CAC, LTV, payback and cash flow dynamics
• Google Sheets / Excel (SQL, Looker, NetSuite or similar are a bonus)

What we offer

• Annual development budget plus 3 days of professional development leave
• Hybrid setup with 3 days a week in the Old Street office
• Private health insurance through Vitality or a monthly wellness allowance
• 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks a year