Consumer Data Platform & Marketing Activation Lead

About the role

Logitech is looking for a Consumer Data Platform (CDP) and Marketing Activation Lead to join its Digital Office group in London. The role partners with marketing, technology, brands and analytics to build a data-driven consumer experience. You will architect consumer data strategies, orchestrate complex audience segmentations and drive high-quality data activation to support global business growth.

Key responsibilities

• Establish a unified understanding of the consumer data model across marketing, technology and brand stakeholders.
• Use advanced segmentation to enable personalized customer journeys and identify opportunities to improve retention and lifetime value.
• Serve as the primary CDP subject matter expert, helping non-technical teams interface with the platform and self-serve safely.
• Capture business needs and turn them into actionable user stories for technical delivery.
• Manage the end-to-end creation, optimization and delivery of audience segments to destinations such as Marketing Automation, paid media and web personalization.
• Evaluate segment composition and campaign relevance, and act as first line of defense for segmentation and activation issues, partnering with vendor support when needed.
• Monitor inbound and outbound data flows for accuracy, keep activated audience data compliant with privacy regulations and consent rules, and define global naming conventions and a business data catalog.
• Document clear guidelines for building audiences.

Required profile

• 5+ years of proven experience in Consumer Data Platforms and marketing technologies, or related fields.
• Deep familiarity with the consumer data model, unified consumer view and consumer lifecycle in retail.
• Ability to translate business needs into data-driven solutions and strategies.
• Understanding of data governance, consent management and privacy regulations for first-party data in marketing.
• Collaborative mindset across technical and business units.

Required skills

• Marketing performance analysis and reporting, with experience using analytics tools to derive actionable insights.
• Preferred: strong experience with Salesforce Data Cloud and Salesforce Marketing Cloud (certifications highly desirable).
• Preferred: experience using AI-driven methods to scale personalized experiences.