CRM Campaign Executive - Automations & Transactional

About the role

Allwyn UK, part of the Allwyn Entertainment Group and a multi-national lottery operator, is looking for a CRM Campaign Executive based in Watford. The role develops, executes and optimises outbound CRM campaigns across email, push, in-app and on-site channels to drive growth for The National Lottery. Working closely with the Campaign Manager, it helps shape game-specific CRM strategies, supports continuous optimisation and ensures campaigns comply with GDPR, communication regulations and participant protection standards.

Key responsibilities

• Support the delivery of multi-channel CRM campaign activity
• Work with the Campaign Manager to develop and optimise player communication plans
• Help plan and coordinate weekly and quarterly campaign activity
• Use player data and insights to inform briefs, plans and optimisation
• Collaborate with Data teams on KPI tracking and campaign performance reporting
• Contribute to test-and-learn activity to improve campaign performance
• Support consumer plans, key moments and game events through CRM activity
• Ensure compliance with GDPR, communication regulations and participant protection standards
• Monitor and report on KPIs such as activation, retention and reactivation
• Support ad-hoc projects across the CRM function as required

Required profile

• Minimum of 2 years' experience delivering CRM or retention marketing campaigns
• Good knowledge of multi-channel campaigns including email, app and SMS
• Experience briefing, planning and optimising campaign activity
• Strong campaign management skills and ability to manage multiple initiatives
• Experience working with agencies and creative teams
• Experience in a regulated industry preferred but not essential

Required skills

• Good use of Excel and PowerPoint to report on campaign performance
• Communication, presentation and stakeholder-management skills

What we offer

• Company bonus scheme
• Pension contributions matched up to 8.5%
• 26 days annual leave plus 2 Life Days and bank holidays
• Private health cover, private medical and income protection
• Flexible benefits including EV scheme, money coach, will writing, mortgage advice, dental and eye care
• Enhanced family leave, wellness allowance of £500, employee assistance programme and volunteering days