CRM Manager (GB/IE)

About the role

Miele is seeking a highly organised, commercially driven CRM Manager to join its team in Abingdon. The role covers the CRM strategy for Miele GB, driving customer acquisition, engagement, retention and lifetime value through data-led lifecycle marketing. It is a full-time position with hybrid working options, and an office move to central Reading is planned for Spring 2027.

Key responsibilities

• Manage and implement the CRM strategy for Miele GB, driving customer acquisition, engagement, retention and lifetime value through lifecycle marketing.
• Run CRM campaigns end to end, from strategy and building and localising email templates to execution.
• Own and evolve core lifecycle journeys such as onboarding, activation, engagement, basket abandonment, win-back and re-engagement.
• Plan and execute the CRM calendar, balancing frequency, relevance and commercial priorities.
• Maximise customer lifetime value and retention, and define and monitor customer-centric KPIs in line with the Global CRM team.
• Plan customer data acquisition in line with events, partnerships and brand activations, and create customer segments for personalised communication.
• Analyse customer data to understand behaviour and support strategic decisions.
• Work with the Head of Digital Marketing and other marketing, category and service teams, and lead the relationship with the Global CRM team.

Required profile

• At least 3 years of experience in a marketing or digital marketing role, with at least 2 years in CRM.
• Consumer-focused thinking and a performance-driven approach.
• Attention to detail, business acumen and a commercial mindset.
• Strong organisational, administrative and time-management skills, able to work under pressure and meet deadlines.
• Collaborative and clear communicator.

What we offer

• Salary of up to £45,000 depending on experience, plus a bonus scheme of up to 5% of salary.
• Discounts on Miele products for you, your family and friends.
• Discounted gym membership, health cash plan and free eye tests.
• Financial advice, recognition schemes and more.