Data Analytics Manager

About the role

Digital Waffle is seeking a Senior Analytics Manager to own analytics delivery for a portfolio of clients. You will act as the technical authority for GA4, Google Tag Manager and BigQuery, ensuring accurate tracking and trustworthy data for strategic decisions. The role combines hands‑on implementation with leadership as the analytics team expands.

Key responsibilities

• Take full ownership of analytics delivery across multiple client projects.
• Serve as the technical lead for GA4, Google Tag Manager and BigQuery implementations.
• Translate complex business requirements into robust tracking solutions and scalable data layer schemas.
• Design, document and maintain comprehensive tracking plans.
• Lead the analytics team, mentoring junior members and elevating overall capability.

Required profile

• Senior‑level experience in digital analytics and measurement.
• High attention to detail with a commitment to data accuracy.
• Strong communication skills, able to explain technical concepts to non‑technical stakeholders.
• Proactive, accountable approach to client delivery and problem solving.

Required skills

• Expert knowledge of GA4, including event tracking, custom dimensions and conversion configuration.
• Advanced Google Tag Manager skills, covering custom triggers, variables and data‑layer management.
• Proficiency with BigQuery, including querying GA4 exports and building scheduled pipelines.