Data & Insights Strategy Manager – Marketing

About the role

The interim Data & Insights Strategy Manager will lead the evolution of data‑driven marketing for a globally recognised entertainment brand, turning business challenges into actionable insights and supporting campaign performance across a portfolio of world‑class content.

Key responsibilities

• Lead the strategy and development of marketing reporting and insights.
• Own and enhance Tableau dashboards and self‑service reporting capabilities.
• Integrate multiple data sources to deliver meaningful, actionable business insights.
• Partner with Marketing, Media, Social and Data teams to improve campaign performance and measurement.
• Drive the first‑party data strategy across CRM, web analytics and organic social.
• Define KPI frameworks and use analytics to optimise marketing investment.
• Champion data literacy by training stakeholders and promoting data‑driven decision making.
• Support data governance, privacy and best practice across the business.

Required profile

• Proven experience in data, analytics or marketing insights.
• Strong Tableau expertise with a track record of building dashboards and reporting solutions.
• Experience working with marketing data and digital campaigns.
• Excellent stakeholder management and communication skills.
• Ability to translate business requirements into data projects.

Required skills

• Tableau
• Snowflake
• Datorama
• SQL
• APIs