Demand Generation Manager – Large-Scale B2B Events

About the role

A leading events business is looking for a Demand Generation Manager to grow its portfolio of large-scale B2B events, which brings together people, businesses and decision-makers in their industries. The role owns paid media channels, shapes audience acquisition strategy, develops ideal customer profiles and builds the reporting that shows where growth comes from. It reports to the Head of Marketing, manages a Demand Generation Executive and works with the wider marketing team. The position is hybrid, with three days a week in the Putney office.

Key responsibilities

• Build audiences for major B2B events and own the demand generation strategy across the events portfolio and its digital products.
• Lead paid media: channel strategy, budget allocation, campaign execution and optimisation.
• Develop ideal customer profiles and audience segments, and find new ways to attract attendees and generate qualified leads.
• Combine paid media, organic search, social, partnerships and other acquisition channels to maximise reach.
• Test audiences, creative, messaging, channels and campaign formats, and use performance to decide what to scale or change.
• Build dashboards tracking registrations, conversion rates, cost per lead and acquisition costs, and turn data into recommendations for marketing strategy.
• Manage and develop a Demand Generation Executive, and work with campaign, brand, content and marketing operations teams and external agencies.

Required profile

• Experience in B2B demand generation, performance marketing or paid acquisition with measurable results.
• Confidence owning paid media channels, managing budgets and making performance-based decisions.
• Interest in experimentation and in using audience segmentation or ideal customer profiles.
• Ability to build or develop dashboards and to understand conversion optimisation, lead generation and audience nurture.
• Experience managing or mentoring people, with hands-on capability when needed.

Required skills

• Familiarity with GA4, Salesforce, Pardot or Microsoft Dynamics.
• Dashboards and data analysis.

What we offer

• Salary of up to £65,000 plus a 10% bonus.
• Hybrid working, 3 days in the office, with 25 days' holiday plus bank holidays.
• Wellbeing shutdown, end-of-year early Friday finishes, private medical insurance and health cash plan.
• Pension scheme, free on-site gym and shower, season ticket loan, Cycle to Work scheme, mentoring and quarterly paid volunteering days.