Digital Media Buyer Specialist (PPC)

About the role

A UK growth marketing agency is looking for a Paid Media Specialist to develop, implement, track and manage a portfolio of clients in an agency setting. The role covers a wide range of industries such as finance, marketing, technology and eCommerce, and sits within the client's team focusing on PPC campaign optimisation to maximise return on investment.

Key responsibilities

• Plan, create and manage PPC campaigns across a variety of channels
• Conduct keyword research and management, adding PPC and negative keywords
• Optimise bidding at keyword, placement, device, geographic and demographic levels
• Manage PPC accounts daily: review under-performing keywords, keep ad spend within weekly and monthly budgets, maintain Quality Score, impression share and other metrics
• Run A/B tests to improve conversion rates
• Write ad copy and modify CTAs to improve click-through rates and landing page conversions
• Produce weekly and monthly performance reports for clients
• Create automated workflows in Google Analytics with Campaign Monitor integration
• Stay up to date with search engine and PPC industry trends
• Set up conversion tracking tags with Google Tag Manager and import them to GA4 and other paid channels

Required profile

• Bachelor's degree or equivalent
• 2-3 years of work experience, preferably as a PPC executive/associate or Media Buyer
• Excellent written and spoken English
• Strong quantitative analytical skills and attention to detail
• Flexibility and organisation, with commitment to meeting deadlines

Required skills

• Google Ads (Search 360, DV360, YouTube, Shopping), Google Ads Manager, Data Studio, Google Tag Manager, Programmatic Display Ads, Microsoft Ads, YouTube Ads and Facebook Ads
• Universal Analytics and Google Analytics 4, including report creation and conversion events
• Experience with Google Suite, Slack, Trello, Monday, Canva or similar tools; Amazon Ads is a bonus

What we offer

• Job timings: 9:00 AM to 5:00 PM GMT+5 (UK time)
• Base salary of 250,000 to 350,000
• Health insurance and mental health care coverage
• Grocery stipend and professional development fund