Digital Marketing Manager – Health & Fitness

About the role

We are seeking a passionate Digital Marketing Manager to lead our online initiatives for a leading health and fitness brand. You will own the full digital funnel, from content creation to paid advertising and customer relationship management, ensuring a seamless experience for our community of gym, Pilates, and yoga enthusiasts.

Key responsibilities

• Develop, launch and optimise paid media campaigns across social, search and display platforms.
• Manage and grow CRM programmes to boost customer engagement and retention.
• Monitor, analyse and report on campaign performance using analytics tools, delivering actionable insights.
• Design and execute A/B testing strategies to improve conversion and engagement metrics.
• Collaborate with creative, brand and product teams to align digital activities with overall marketing strategy.
• Stay ahead of digital trends, tools and best practices to maintain a competitive edge.

Required profile

• Proven experience in digital marketing, preferably within health & fitness or related lifestyle sectors.
• Background in start‑up or scale‑up environments with a data‑driven mindset.
• Strong communication skills and a collaborative approach.

Required skills

• SEO
• PPC
• CRM
• Analytics
• A/B testing

What we offer

• Competitive salary between £50,000 and £55,000 per year.
• Hybrid working model based in London.
• Opportunity to shape digital strategy for a fast‑growing fitness brand.