Freelance Social Media Strategist – TikTok, Influencer & Social-First Campaigns

About the role

We are seeking a creative, commercially‑mindful Social Media Strategist to work on ad‑hoc client briefs. This freelance position will support both new business opportunities and existing accounts, shaping social‑first strategies that blend storytelling with data‑driven insights.

Key responsibilities

• Develop social‑first strategies and campaign concepts for incoming briefs across TikTok, Instagram and emerging platforms.
• Generate creative concepts rooted in platform culture, trends and audience behaviour.
• Use performance data and audience insights to inform recommendations and optimise campaigns.
• Support pitch development and present strategic ideas to clients when required.
• Collaborate with internal creative, influencer, social and content teams to deliver integrated solutions.
• Recommend approaches for both always‑on and campaign‑led social activity.

Required profile

• Proven experience in social media strategy, particularly on TikTok and creator‑driven platforms.
• Ability to balance creativity with commercial objectives.
• Confident presenter, comfortable discussing strategy with clients.
• Experience across influencer marketing, content creation and social campaigns.
• Proactive, collaborative and able to manage varied briefs at pace.

Required skills

• Strong understanding of TikTok, Instagram and emerging social platforms.
• Experience with influencer marketing and user‑generated content (UGC).
• Ability to translate data and audience insights into strategic recommendations.