Head of Commercial Marketing, Restaurants (Merchant & Ads)

About the role

Deliveroo's Merchant & Ads team within Central Integrated Marketing sets the global strategy for partnering with restaurant merchants to help them grow on the marketplace and attract consumers. As Head of Commercial Marketing, Restaurants, you will own the merchant and ads marketing strategy end to end, reporting to the Merchant & Ads IM Director. The role is hybrid, with three days a week from the London HQ.

Key responsibilities

• Own the Restaurants merchant and ads marketing strategy, including pricing, packaging and commercial models for category-wide advertising, in partnership with Finance.
• Create and deploy restaurant merchant marketing playbooks covering co-marketing, promotions and ads, and establish sell-in strategies and materials for local teams.
• Support local marketing teams with key enterprise merchant relationships and resolve critical merchant issues as the primary escalation point.
• Act as the primary marketing partner to Merchant S&O and Commercial for Restaurants, representing the category in cross-functional forums and shaping the roadmap for merchant-facing and ads-facing surfaces.
• Lead change initiatives that improve how merchant marketing works, bringing Local Integrated Marketing and Functional Marketing along.
• Report on merchant and ads marketing performance to senior stakeholders, own business metrics and lead course correction when needed.

Required profile

• 7+ years of marketing experience, ideally in merchant marketing, retail media, ads or category marketing in a consumer or marketplace business.
• Track record of owning the marketing strategy for an entire team or category and resolving complex delivery challenges across teams.
• Experience managing people and managing other people managers as the team grows.
• Strong commercial acumen, confident presenting complex ideas to large groups and directors.
• Proven ability to lead change initiatives and build cross-functional partnerships.