Head of Content

About the role

ARNE, a fast‑growing UK apparel and footwear brand, is looking for a Head of Content to shape and execute its content strategy across all digital and retail channels. Reporting to the Chief Operating Officer, you will ensure a consistent, on‑brand voice that drives engagement, conversion and brand loyalty.

Key responsibilities

• Lead and develop the Content team, providing clear direction, coaching and career growth opportunities.
• Partner with cross‑functional stakeholders to translate campaign requirements into high‑impact creative assets.
• Own the digital content calendar, aligning content with product launches, campaigns and key trading moments.
• Oversee creation and distribution of content across e‑commerce, app, email, social and paid channels.
• Manage end‑to‑end campaign and photoshoot execution, from concept through delivery.
• Ensure all outputs meet premium brand standards, creative briefs, deadlines and commercial objectives.
• Maintain rigorous attention to detail and stay abreast of competitor and industry trends.

Required profile

• Creative professional with a keen eye for detail and a passion for the fashion industry.
• Proven leadership experience in content creation and team management.
• Strong ability to collaborate with multiple departments and translate business needs into compelling content.
• Excellent organisational skills to manage multiple projects and deadlines.

Required skills