Head of Data & Insight - Marketing & Fundraising

About the role

The British Red Cross is looking for a Head of Data & Insight to lead its marketing and fundraising data strategy, turning data into evidence-based decisions that drive sustainable income growth and donor engagement. The role is based in the UK with flexible working, including a few visits to the London office each month, 35 hours per week, and a permanent contract.

Key responsibilities

• Lead the marketing and fundraising data and insight strategy, aligning it with the wider British Red Cross data strategy and delivering a capability roadmap within agreed budgets.
• Represent the directorate's needs to senior stakeholders, challenging constructively and championing data-driven decision-making.
• Lead the marketing technology and automation change programme, connecting audience, activity and income metrics and helping creative teams automate manual processes.
• Transform performance metrics into clear narratives, linking marketing spend to supporter outcomes and guiding investments across fundraising channels through predictive forecasting, attribution and lifetime value.
• Build an inclusive, high-performing data function with strong data quality, ethics and responsible AI, and promote data literacy across Marketing & Fundraising.

Required profile

• Experience leading multidisciplinary functions, setting data strategy, managing budgets and aligning capability roadmaps.
• Experience partnering with senior leaders and influencing executive decision-making.
• Experience driving technology transformation and optimising marketing and fundraising performance, assessing ROI across a complex portfolio.
• Experience integrating modern data platforms, CRM and marketing technology, and crafting strategic narratives that explain complex analysis to decision-makers.

What we offer

• Flexible working: remote and hybrid, flexitime, compressed hours and job sharing.
• 36 days annual leave plus the option to buy extra leave.
• Pension scheme with up to 6% contributory element.
• Recognition platform, discounts through Reward Gateway, Blue Light Card and Tickets for Good, wellbeing support, learning and development, a free will writing service and a tax-free lump sum on death in service.