Head of Marketing (Director) – Lead Global Brand Transformation

About the role

We are hiring a Head of Marketing to take full ownership of our marketing strategy, rebrand Keyrock and reposition us as the market evolves from crypto‑native to institutional, merging with traditional finance. This is a transformation mandate with full discretionary decision‑making on how to implement our commercial strategy.

Key responsibilities

• Own and execute the complete rebrand and repositioning of Keyrock in the market.
• Define and drive the marketing strategy across institutional and crypto‑native audiences.
• Build a premium, forward‑looking brand identity that is distinctive, audacious, and credible to both institutional allocators and crypto‑native operators.
• Push information into the market in ways that make people pay attention and take Keyrock seriously.
• Partner closely with the CCO and commercial team to drive measurable commercial impact.
• Build and lead a small, high‑impact team augmented by AI tooling.
• Shape how Keyrock is perceived as the industry converges with traditional finance.

Required profile

• Crypto‑native with deep understanding of blockchain technology and market cycles, pragmatic rather than ideological.
• Brand‑builder who sets direction, tone and creative vision rather than operational execution.
• Exceptional communicator able to engage both institutional allocators and crypto‑native counterparties.
• Confident, assertive and able to challenge constructively while projecting authority.
• Human‑centric, able to connect with people, build followership and lead teams.
• Detail‑oriented, ensuring brand consistency, precise messaging and high‑quality design.
• Challenger mindset, willing to think differently and push the status quo.

What we offer

• Own the function globally reporting directly to the CCO and shape the brand from scratch.
• Be part of a transformation moment as Keyrock pivots to a respected market leader.
• Deep commercial partnership with commission upside embedded in strategy.
• Lean, AI‑augmented team delivering high impact without bureaucratic bloat.
• International exposure across offices in EU, UK, US and Switzerland from day one.
• Competitive compensation package with attractive global benefits and performance‑based variable.
• Annual team retreats and off‑site strategy sessions.