Head of Marketing Measurement & Attribution

About the role

The Head of Marketing Measurement & Attribution will build and lead a centralised attribution capability for Global University Systems, enabling evidence‑based marketing investment decisions across multiple institutions worldwide.

Key responsibilities

• Own delivery of the global attribution roadmap, including signal recovery, resilience and decision augmentation.
• Improve deterministic attribution coverage from the current 60‑70% baseline to at least 80% where technically feasible.
• Lead implementation of GCLID recovery, call tracking, cross‑domain persistence and offline conversion matching.
• Establish governance for UTMs, GTM, GA4, Salesforce tracking and data integrity.
• Define and maintain attribution models and translate gaps into quantified commercial risk.

Required profile

• 8+ years experience in marketing analytics, attribution or measurement within a multi‑channel digital environment.
• Proven experience designing and implementing multi‑touch attribution frameworks in long sales‑cycle contexts.
• Strong cross‑functional leadership and stakeholder management across Marketing, Sales, Product, Data and Technology teams.

Required skills

• Multi‑touch attribution and offline conversion tracking.
• Google Ads, Meta Ads, GA4, GTM, Salesforce CRM integrations.
• Cross‑domain tracking, server‑side tagging and data integrity governance.

What we offer

• 20 days annual leave (up to 25 days).
• Contributory pension scheme (5% employee, 3% employer).
• Season ticket loan, eye‑care vouchers and training & development opportunities.