Insights Manager - Sports & Entertainment Research

About the role

Dentsu Sports Analytics is looking for an Insights Manager to join its growing insights team and drive strategic research across a portfolio of clients in sports, music and entertainment, working with both brands and rights holders. The role leads research initiatives across several disciplines, reporting to the VP Dentsu Sports Analytics and is based in London.

Key responsibilities

• Turn data into actionable insights and partner with client teams to shape research questions
• Run focused, fast research using agile tools and agency partners, including brand health tracking
• Develop consumer segmentation frameworks grounded in behavioural science
• Synthesise complex data into clear narratives and present findings with strong storytelling and data visualisation
• Work with commercial and product teams to build winning strategies
• Manage client relationships, prepare proposals and lead status calls
• Support new business proposals, propose new tools and services, and contribute to the agency's marketing plan
• Take part in culture and values initiatives, and seek out new skills and career goals
• Mentor and coach direct reports, give regular feedback and agree performance objectives

Required profile

• Proven experience in a client-side insight function or leading a research agency, leading insight projects across many research capabilities
• Experience in partnership valuation, brand health tracking, audience segmentation or consumer research programmes, quantitative or qualitative
• Ability to influence senior stakeholders and deliver excellent client service
• Team player with a people-first mindset

Required skills

• Understanding of consumer, customer and market research methods, including segmentation, attitudinal, behavioural and partnership valuation research
• First-party data capture, management and application in sports and entertainment
• Self-service research tools, AI-driven insight solutions and third-party agency management
• Proficiency with research and analytics platforms such as GWI, YouGov and Brandwatch
• Storytelling, data visualisation and presentation skills

What we offer

• Competitive compensation and professional development support
• Flexible working arrangements