Key Account Manager - Drinks

About the role

An ambitious, independent craft brewery with a growing presence in the UK drinks market is looking for a commercially driven, relationship-focused Key Account Manager to help drive growth across its national and regional On Trade and wholesale accounts. The role focuses on On Trade, wholesale and independent pub and bar accounts, combining account management with a proactive approach to winning new business. It suits someone wanting to develop commercial skills and progress toward a future leadership role.

Key responsibilities

• Develop and manage national and regional key accounts across On Trade, wholesale and independent pub and bar sectors
• Build and own account plans focused on distribution, sales volume, profitability and brand presence
• Identify and secure new business, including new sites, product listings and routes to market
• Build strong relationships with key customers and develop joint business plans
• Work with wholesale partners to improve performance and unlock new opportunities
• Negotiate pricing, commercial terms and promotions while protecting margins
• Manage sales pipelines, pre-selling and forecasting, and maintain accurate CRM data and sales reports
• Deliver customer training, support events and represent the brewery in the market
• Take ownership of sales targets, account performance and personal development

Required profile

• Experience in sales, account management, business development or a similar commercial role
• A background in beer, drinks, hospitality, FMCG or wholesale is advantageous
• Experience managing customer relationships and joint plans, and a proactive approach to new business
• Confident communication, negotiation and influencing skills
• Self-motivated, organised and able to take ownership of accounts and targets
• Full UK driving licence and willingness to travel to customers across the UK
• Previous team management experience is not essential

Required skills

• Knowledge of craft beer, the wider drinks trade, CRM systems or retailer data portals is advantageous
• Experience with UK supermarket or wholesale accounts is beneficial

The advert states a competitive salary plus bonus and a hybrid working option in London.