Liquor Sales Specialist - Onboard Cruise Ship

About the role

Harding+ is looking for Liquor Sales Specialists to join its onboard retail teams on cruise ships around the world. The role suits people who know premium spirits well and enjoy sharing that knowledge with guests, from tastings and cocktail conversations to premium liquor sales at sea.

Key responsibilities

• Introduce products confidently, explain the differences between spirits, describe flavour notes and make relevant recommendations for gifts, occasions or personal treats.
• Support tastings, seminars, in-store events and promotions, creating interest, starting conversations and converting sales.
• Hold the attention of a small group, answer questions and keep the experience relaxed and informative.
• Approach guests naturally, spot buying signals, suggest complementary products and keep momentum without forcing interactions.
• Maintain visual standards, handle stock accurately and follow compliance processes, while sharing product knowledge with the wider team.

Required profile

• Experience in liquor retail, duty free, hospitality, mixology, bar work, brand ambassador work or premium retail.
• Strong knowledge of spirits such as whisky, rum, gin, vodka, tequila, cognac or liqueurs.
• Confidence discussing flavour profiles, serves, cocktail ideas, gifting options and brand stories.
• Ability to host or support tastings, demonstrations, seminars or promotional events.
• Motivation to achieve sales targets and a positive, team-focused attitude.
• Fluent English; additional languages are an advantage.
• Good physical fitness, as the role is active throughout the day.

What we offer

• Competitive salary with target-based commission.
• Accommodation and meals provided onboard, with no household bills while at sea.
• Support with visas and seafaring documents.
• In-house training on sales, product and brand knowledge.
• Contracts of up to 6 months onboard, usually followed by 1 to 2 months at home.
• On some cruise lines, the chance to travel independently after the contract, with support for return travel.