Marketing Manager, Europe

About the role

Andela is hiring a Marketing Manager, Europe, to design and run the programs that build pipeline, strengthen brand presence and accelerate revenue across the region. The role owns end-to-end regional marketing strategy, with a strong focus on field events, account-based marketing (ABM) and pipeline-generating campaigns that support the European sales team. It sits within the global marketing team and reports to the Senior Director of Marketing GTM Strategy. The position is based in the UK, within commuting distance of London, and requires some travel across Europe.

Key responsibilities

• Plan and run European field events (owned events, sponsored conferences, roundtables, executive dinners), keeping a calendar, managing vendors and budgets, and tracking ROI, attendee quality, influenced pipeline and cost per opportunity.
• Run ABM programs with the Growth Marketing team for high-priority European accounts, measuring account-level engagement, pipeline and influenced revenue.
• Own regional pipeline targets and run integrated campaigns (email, paid, content, events) that move target accounts through the funnel, adapting global campaigns to the European market.
• Act as the primary marketing partner to the European sales team, and work with content, digital, brand and revenue operations teams to bring global resources to the region and to create sales enablement materials.
• Share European market insights, competitive intelligence and buyer feedback with global marketing, and continuously test and optimise programs using data.

Required profile

• 4-6 years of B2B marketing experience, ideally in a high-growth technology company, with a strong track record in field marketing, events or demand generation.
• Demonstrated hands-on experience running field events end-to-end and building ABM programs.
• Prior experience in the European market and experience working across time zones in a global team.
• Strong project management, analytical and communication skills, and a collaborative, ownership-driven approach.